Our Story
High Road Wine & Spirits is a premium-focused, relationship-driven distributor serving the entire Illinois market. We specialize in building brands with intention—connecting authentic producers with the state’s most engaged buyers across restaurants, independent retailers, specialty shops, and key regional chains.
OUR PHILOSOPHY
We believe the market rewards craftsmanship, transparency, and stories worth telling. Our portfolio is curated, not crowded. We partner with producers who share our values: integrity, excellence, and long-term thinking. When we commit to a brand, we build it—strategically, thoughtfully, and with the attention it deserves.
WHAT SETS US APART
1. A Focused, High-Performing Sales Team
Our sales team is experienced, educated, and deeply trusted by accounts. We don’t “sell by spreadsheet”—we hand-sell, taste, educate, and champion your products on the ground.
Strong presence in top restaurants, Michelin-level programs, and trend-setting independent retailers
Strong relationships in the Southland, Chicagoland, and suburban markets
A culture of consistency, professionalism, and storytelling
2. Market Expertise With a Personal Touch
We understand Illinois: one of the most dynamic, competitive, and opportunity-rich markets in the U.S.
We bring:
Clear channel strategies for on-premise and off-premise
Insights into pricing, compliance, and route-to-market nuances
A distributor partner willing to listen and adapt, not force you into a one-size-fits-all system
Commitment to Brand Growth, Not Just Inventory
When you work with High Road, you're not one SKU among thousands.
We provide:
Thoughtful launch planning
Market education and trade tastings
Strategic placements that align with your brand identity
Partnership transparency on pricing, depletion strategy, and long-term targets
4. A Portfolio That Elevates, Not Dilutes
We intentionally work with artisan wineries, thoughtful distillers, and producers with a strong sense of place.
Your brand stands out because our book is built on purpose—not volume.
WHY ILLINOIS WITH HIGH ROAD?
Illinois is a powerhouse market:
Chicago alone ranks among the most influential beverage cities in America
Buyers here appreciate authenticity, craftsmanship, and value
The state rewards suppliers who partner with a distributor willing to roll up their sleeves
High Road provides the agility, focus, and passion that large houses cannot—and the professionalism, reach, and execution that small brokers often lack.
THE INVITATION
If you’re a winery, distillery, or producer looking for a committed partner who will treat your brand with care, advocacy, and ambition, High Road Wine & Spirits is the right fit.
We don’t just bring products to market—we build brands that last.
Let’s take the high road together.